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The WebStore
Customized online e commerce site

THE RETAIL DOG WEBSTORE

Creating an on-line store to sell items you have in your retail store just couldn’t be any easier. Retail Dog includes an integrated WebStore that operates seamlessly with Point-of-Sale system and enables you to have both a retail store and an on-line store that are one in the same.

In Retail Dog, a WebStore setup Wizard will guide you through the process of setting up a fully functional WebStore in just a few minutes. After making a few selections like the items and departments to include, you’ll be ready to launch your on-line store where you can easily manage your WebStore orders in Retail Dog.

 

easy setup and maintenance webstore

EASY TO START AND CUSTOMIZE

Creating your WebStore in Retail Dog takes just a few minutes with a Wizard that guides you through the set up process. Using the pre-defined pages and menus will get you started quickly, but you also have the option to customize the pages, menus, graphics and emails used by your WebStore.

If you are familiar with search engine optimization (SEO) you will be pleased to know that meta data for the items you sell is automatically created for you, and you can add your own meta data and Google Analytics to your site

 

Inventory Control Features

easy use inventory control features
  • Apparel items can have unlimited colors and sizes
  • Each style, color, and size combination can have a different cost and retail price
  • Track inventory in-stock, on-hold for a layaway or a special order, the quantity on-order, and the quantity on-order for special orders
  • Add notes to an item on an invoice or to the invoice itself to reflect work order or monogramming requirements
  • Easily lookup items missing a price tag
  • Prevent items from being discounted at the point-of-sale
  • Set maximum and minimum stock levels for each item to facilitate automatic stock replenishment
  • Add special order items to regular customer purchases
  • Set up to 5 price levels for each inventory item
  • Set up inventory items to recognize the vendor’s UPC barcode
easy setup and maintenance
automatically sync online and instore information

SEAMLESS INTEGRATION

Both Retail Dog Point-of-Sale and the WebStore have the same information. All of your customer, product and store data is automatically synced and available online when you publish your WebStore. Add a new order in the WebStore and the Sales Table in Retail Dog automatically refreshes – it couldn’t be more seamless.

We have merged digital and physical commerce

 

Your WebStore is automatically synced with your:
  • Sales
  • Orders
  • Inventory Items and stock levels
  • Vendors and Manufacturers
  • Product images and color swatches
  • Customer Information
  • Pricing Formulas
  • Shipping rules
easy setup and maintenance webstore

SERVE YOUR EXISTING CUSTOMERS BETTER

The Retail Dog WebStore enables you to extend your retail business to the internet where you are able to serve your existing customers and the local market better. Today's customer expects to be able to lookup items on-line before they call or head to a store. They also like to buy from the same stores on-line where they shop in-person. By having your store on-line, you can keep your customer's on-line business with you. You also give them the best of both worlds: the option to shop and buy on-line along with the option to come into your store to shop and make returns or exchanges

 

Sales History

The WebStore allows your customers to access their sales history reports with ease. Once signed in your customer can click on My Account and Sales History to view previous purchases


Payment History

TThe WebStore allows your customers to access their payment history reports with ease. Once signed in your customer can click on My Account and Payment History to view previous payments.


My Account

My Account provides your customer with a dashboard of information where they can modify user/password information, edit billing/shipping information, view group pricing information and view or modify 3rd party billing options.


easy setup and maintenance
webstore automatically fits all devices

RESPONSIVE FRAMEWORK

The WebStore Configuration Form in Retail Dog contains all the settings, preferences, and selections to define the operation and the look and feel of a fully functional WebStore. The WebStore utilizes a pre-designed "framework" that incorporates user definable graphics, pages, and menus to make each WebStore as unique as possible. The framework has been modeled after several of the largest eCommerce sites in the country to ensure the WebStore will look professional, tasteful, and handle the data-driven demands of a large eCommerce site.

Your Webstore will automatically adapt to phones, tablets, desktop and laptops of all sizes.

 

The WebStore Configuration

The WebStore Configuration Form in Retaill Dog contains all the settings, preferences, and selections to define the operation and the look and feel of a fully functional WebStore without having to write any code.

webstore configuration form to create webstore

Content Pages

Content Pages are web pages that are used by a WebStore Configuration to display “content” (text and graphics) in the lower right portion of the Browser for a WebStore. A Content Page can be used to display a *.htm or *.html file, or can be user defined.

easy edit content page

Pre-Defined Content

The WebStore has pre-defined content like "Shop by Brand", Sign-in, the Customer Menu, the Employee Menu, etc. This predefined content is called by menu items and objects.

Framework

The WebStore utilizes a pre-designed "framework" that incorporates user definable graphics, pages, and menus to make each WebStore as unique as possible. The framework has been modeled after several of the largest eCommerce sites in the country to ensure the WebStore will look professional, tasteful, and handle the data-driven demands of a large eCommerce site.

quick search and price look up

Customizable Options

customizable webstore
easy online group selling

GROUP SELLING ONLINE

Selling to groups in your geographical area with the WebStore is key to your on-line success. Retailers can generate a great deal of business from group sales. By setting up the items that a group will buy on a Contract, you can give each group a "Group Sign-in" that in-turn provides them a listing of items in their group with the pricing established by the Contract.

 

Contracts

When selling on-line to a group, the first step is to setup a Contract. Contracts are used to provide discounted pricing for specified accounts, or to conduct store wide sales for all customers. By using the Contract Pricing features in Retail Dog you will be able to easily set up, maintain, control, and view each Contracts performance – making your group pricing efforts simple and more profitable..

create contract for group selling

The WebStore tab allows the group to access the WebStore by simply assigning a Sign-In Code. A graphic can also be added to be displayed when the group user signs in to your WebStore. This provides your group with a custom look and feel in seconds.

easy group access to contracts

Group Sign-In Code

Provide your customers the Group Sign-In Code created while setting up a contract. After the user signs in using the code they will be directed to items specific to their contract, pricing and a custom graphic image.


online group selling
integrated webstore feature overview

FEATURE LISTING OVERVIEW

The integrated WebStore provides a wealth of features, simplicity, and true seamless integration with Retail Dog. We make the process of getting your store out of the doghouse and online quick and easy

 

Easy to Maintain
  • Item Prices and Descriptions are the same in the WebStore and the retail store
  • Product images are easily added to items in Retail Dog and are displayed in both Retail Dog and the WebStore
  • Seamless integration with Retail Dog keeps the information identical in the WebStore and Retail Dog

  • include item in webstore
Site Features
  • Include Unlimited Items
  • Input custom search engine meta data and utilize Google Analytics reporting
  • User Definable: Content Pages (items, text, etc.), Menus and Menu Items, Header Graphic, Emails
Shopping Cart Features
  • Secure Credit Card Processing
  • On-Account and 3rd Party Billing
  • Sales Tax and Shipping Options
  • SSL Certificate Support

  • shopping cart features
Customer Features
  • Check in-store stock availability, and on-line stock availability
  • Bill or Payroll Deduct purchases and use existing credit and allowance limits
  • WebStore accounts can be linked to existing retail accounts
  • View previous purchases, orders, and payment history
  • Request 3rd Party Billing from a Store Account
  • Store Accounts are notified by email and can Approve or Deny a 3rd Party Billing Request
  • Pricing based on discounts and contracts in the customer profile
  • Group Sign-in displays products and pricing for a contract
Employee Features
  • View Sales Entry Transactions (invoices, orders, layaways, gift certificates, and quotes)
  • Run and Save most existing Retail DogReports
  • Reprint Sales Entry Transactions

retail reports

PERFORMANCE AND SECURITY

The WebStore Web Server is designed to handle approximately 25-50 simultaneous Browser sessions with typical broadband internet access at the installation site. Increasing the bandwidth of the broadband internet access and the speed of the computer where the Web Server is installed will have a positive impact on performance. In installations with 3 or more computers, it is often ideal to have a dedicated computer acting as the “Server”.

 

The WebStore Web Server does not use IIS (Internet Information Services). IIS creates a much greater security risk than the stand-alone Web Server. Our Web Server uses proprietary technology and great care has been taken to make the product reliable and secure. We strongly recommend using SSL to create a secure connection for each session that accesses the WebStore.

secure webstore
easily customize webstore

THE RETAIL DOG WEBSTORE VS THE COMPETITION

The Retail Dog WebStore is a robust data driven eCommerce site that provides tremendous value by leveraging the information maintained in Retail Dog. The WebStore has a predefined framework that can be customized by the user in selected areas such as page content, menus, graphics and items to include.

Traditional eCommerce sites have been custom development projects where each individual site owner can add any feature or option they want provided they can pay hourly rates for a web developer to implement them. Retail Dog's WebStore is a powerful application with full integration with Retail Dog, but it is not possible to change the basic framework of the design on a site by site basis.

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